Adobe has spent the past couple of years trying to convince us that generative AI belongs in the creative process, and at Adobe Max in Miami this week, it’s going all in. Here’s the thing: Firefly is no longer a text-to-image toybox for mum’s designing birthday invites. It’s being rebuilt as a proper, all-encompassing AI creative studio that pulls Adobe’s own tools, a stack of third-party AI models and a new Creative Agent into one place, and Adobe’s pitch is simple: if you bring the vision and judgement, its AI sidekick, the agent, will do the legwork.
https://www.creativebloq.com/news/adobes-firefly-is-now-a-creative-studio-and-it-means-ai-is-everything-everywhere-all-at-once
