/cdn.vox-cdn.com/uploads/chorus_asset/file/24635758/226175_Google_AMP_Speed_Trap_KRadtke_002.jpg)
“[Google] came to us and said, the internet is broken, ads aren’t loading, blah blah, blah. We want to provide a better user experience to users by coming up with this clean standard,” says one magazine product executive. “My reaction was that the main problem is ads, so why don’t you fix the ads? They said they can’t fix the ads. It’s too hard.”
https://www.theverge.com/23711172/google-amp-accelerated-mobile-pages-search-publishers-lawsuit