
For many businesses their website is a vital shopfront, so losing 140 million visits in a single year would be a big problem. That's what happened to HubSpot, and the cause was AI. For companies like HubSpot there are several causes for the drop in traffic. Search engines rejigged their algorithms to fight AI slop, which made it more important for a website to be seen as credible on a core topic.
https://www.bbc.com/news/articles/c70n2rjgxeyo





