advertising – Tech News

California bans loud commercials on Netflix, Hulu, and other streaming services

“We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a program,” Governor Newsom said in a press release. “By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.”
https://techcrunch.com/2025/10/07/california-bans-loud-commercials-on-netflix-hulu-and-other-streaming-services/

Software update shoves ads onto Samsung’s pricey fridges

Samsung confirmed today that it is showing advertisements on some US customers’ smart fridges. Samsung said the ads showing on some Family Hub-series fridges are part of a pilot program, but we suspect that they may become more permanent additions to Samsung fridges and/or other types of screen-equipped smart home appliances.
https://arstechnica.com/gadgets/2025/09/samsung-forces-ads-onto-fridges-is-a-bad-sign-for-other-appliances/

Roku says its ads aren’t meant to be ‘interruptive’ after controversial test

Rost didn’t say as much directly, but it’s apparent that Roku was keenly aware of the bubbling up of complaints. “Advertisers want to be part of a good experience. They don’t want to be interruptive,” he told me. “We’re always testing. We listen to consumer feedback, we do all of our own A/B testing on the platform. We’re constantly tweaking and trying to figure out what’s going to be helpful for the user experience.”
https://www.theverge.com/tech/654389/roku-2025-event-ads-interview

Google Guilty of ‘Willfully Anticompetitive Acts’ in Display-Ads Business, Court Finds

“Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising,” Judge Leonie Brinkema concluded in a 115-page ruling (PDF) for the Alexandria division of the US District Court for the Eastern District of Virginia.
https://www.pcmag.com/news/google-guilty-of-willfully-anticompetitive-acts-in-display-ads-business

Roku Tests Showing Ads Before the Home Screen Loads

Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week. A Reddit user, for example, posted yesterday: “I just turned on my Roku and got an … ad for a movie, before I got to the regular Roku home screen.” Multiple apparent users reported seeing an ad for the movie Moana 2. The ads have a close option, but some users appear to have not seen it.
https://www.wired.com/story/roku-tests-showing-video-ads-before-the-home-screen-loads/

Your Next Lyft Journey Will Be Full of Ads

Regular users of Lyft need to prepare themselves for a barrage of ads hitting the ride-hailing service's app this week. It's hard to believe someone would look at the Lyft app enough to make ads a viable money-making exercise. However, according to the company's chief business officer, Zach Greenberger, Lyft users check the app an average of nine times per ride. Combine that with detailed (anonymized) user data, and the potential for targeted advertising to generate additional revenue is there.
https://www.pcmag.com/news/your-next-lyft-journey-will-be-full-of-ads

Meta’s ads being found unlawful in the EU is a warning to other ad-funded platforms

Image Credits: Jakub Porzycki/NurPhoto via Getty Images

“The EDPB binding decisions clarify that Meta unlawfully processed personal data for behavioural advertising. Such advertising is not necessary for the performance of an alleged contract with Facebook and Instagram users. These decisions may also have an important impact on other platforms that have behavioural ads at the centre of their business model,” said EDPB chair, Andrea Jelinek, in a statement.
https://techcrunch.com/2023/01/12/meta-ads-gdpr-decisions-edpb/