The Vision Pro, Apple’s new VR and mixed-reality headset, generated a wealth of dystopian images as influencers took the premium device out for a spin in the real world after its launch on Friday. Here are just a few examples: YouTubers Isaac Mosna and Patrick Tomasso went out for dinner while both wearing the $3,499 goggles; X user Dante wore the headset while in a self-driving Tesla, tapping at the air until the clip cuts to show him parked with police lights flashing in his rear window; a man wore his Vision Pro on the subway to work, which, again, to others looks like gesturing at nothing in the ether; Casey Neistat unsteadily climbed a set of stairs while responding to texts wearing the headset; and YouTuber Victor Abarca even held a dinner party where the guests clinked glasses while looking at each other through pass-through video feeds. In one clip, X user Alex Finn sits in his living room, surrounded by seven virtual screens showing sports and social media, before reaching for a sandwich (another clip, where he’s surrounded by TikTok videos, is even more disorienting).https://www.vice.com/en/article/m7bw54/apple-vision-pro-black-mirror
APPLE HELD ITS annual Worldwide Developers Conference today. The big news, of course, is that Apple's long-awaited mixed reality headset finally made its debut. The very expensive device may have overshadowed the other news from the event, but the company announced a whole host of other stuff, including new Mac computers and updates to iOS, iPadOS, and macOS.https://www.wired.com/story/wwdc-2023-everything-apple-announced/
After a period of disillusionment in the industry that some call the metaverse, many of its most fervent believers are banking on Apple to save the day. While an ecosystem of software startups built up around Meta Platforms’ lineup of Quest virtual-reality products, some companies have pulled back recently. Microsoft shut down a social virtual-reality platform it acquired in 2017 and trimmed the team building its HoloLens augmented-reality headset. Walt Disney Co. shuttered the division developing strategies for the metaverse.https://www.wsj.com/articles/apples-headset-has-metaverse-believers-hoping-it-can-save-their-industry-e692575a
Pricing on the headset is expected to begin somewhere around $3,000. Perhaps with that in mind, Apple won't aim it at general consumers to start with, but will instead position it as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and it has told suppliers that it expects sales of seven to 10 million units during the first year of availability.https://www.macrumors.com/2023/05/15/kuo-apple-well-prepared-headset-unveiling/
Apple analyst Ming-Chi Kuo said in early April that the AR/VR headset is the "last hope" for persuading investors that AR/VR devices will become the "next star product in consumer electronics." Other devices from companies like Meta have lacked appealing software, and this is a major hurdle that Apple will need to overcome.https://www.macrumors.com/2023/04/18/apple-ar-vr-headset-app-development/
Remember Google Glass? It looks like the smart glasses line is finally dying out. On Wednesday, Google announced it's discontinuing the enterprise edition of the product, which had been retailing for $999. Despite the discontinuation of Glass Enterprise, Google told PCMag it still remains “deeply committed” to augmented reality products. “For years, we've been building AR into many Google products and we’ll continue to look at ways to bring new, innovative AR experiences across our product portfolio,” the company said in a statement.https://www.pcmag.com/news/rip-google-glass-enterprise-as-sales-for-smart-glasses-end
Over the past few years, Apple CEO Tim Cook has stated several times that augmented reality is a promising technology. “I think the [AR] promise is even greater in the future. So it’s a critically important part of Apple’s future,” Cook told Kara Swisher back in 2021.
But it sounds like Apple’s upcoming product is going to offer a mixed-reality experience. Users will be able to experience both augmented and virtual reality. Details are still thin about the potential use cases and apps for the headset as it’s easier to control software leaks compared to product leaks.https://techcrunch.com/2023/01/09/apples-mixed-reality-headset-could-arrive-this-year/