Apple Vision Pro Turned the Real World Into a ‘Black Mirror’ Episode Overnight

image via vice.com
image via vice.com

The Vision Pro, Apple’s new VR and mixed-reality headset, generated a wealth of dystopian images as influencers took the premium device out for a spin in the real world after its launch on Friday. Here are just a few examples: YouTubers Isaac Mosna and Patrick Tomasso went out for dinner while both wearing the $3,499 goggles; X user Dante wore the headset while in a self-driving Tesla, tapping at the air until the clip cuts to show him parked with police lights flashing in his rear window; a man wore his Vision Pro on the subway to work, which, again, to others looks like gesturing at nothing in the ether; Casey Neistat unsteadily climbed a set of stairs while responding to texts wearing the headset; and YouTuber Victor Abarca even held a dinner party where the guests clinked glasses while looking at each other through pass-through video feeds. In one clip, X user Alex Finn sits in his living room, surrounded by seven virtual screens showing sports and social media, before reaching for a sandwich (another clip, where he’s surrounded by TikTok videos, is even more disorienting).

https://www.vice.com/en/article/m7bw54/apple-vision-pro-black-mirror

Everything Apple Announced at WWDC 2023

image via wired.com
image via wired.com

APPLE HELD ITS annual Worldwide Developers Conference today. The big news, of course, is that Apple's long-awaited mixed reality headset finally made its debut. The very expensive device may have overshadowed the other news from the event, but the company announced a whole host of other stuff, including new Mac computers and updates to iOS, iPadOS, and macOS.

https://www.wired.com/story/wwdc-2023-everything-apple-announced/

Apple’s Headset Has Metaverse Believers Hoping It Can Save Their Industry

image via wsj.com
image via wsj.com

After a period of disillusionment in the industry that some call the metaverse, many of its most fervent believers are banking on Apple to save the day. While an ecosystem of software startups built up around Meta Platforms’ lineup of Quest virtual-reality products, some companies have pulled back recently. Microsoft shut down a social virtual-reality platform it acquired in 2017 and trimmed the team building its HoloLens augmented-reality headset. Walt Disney Co. shuttered the division developing strategies for the metaverse.

https://www.wsj.com/articles/apples-headset-has-metaverse-believers-hoping-it-can-save-their-industry-e692575a

Kuo: Apple ‘Well Prepared’ for Headset Announcement Next Month

image via macrumors.com
image via macrumors.com

Pricing on the headset is expected to begin somewhere around $3,000. Perhaps with that in mind, Apple won't aim it at general consumers to start with, but will instead position it as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and it has told suppliers that it expects sales of seven to 10 million units during the first year of availability.

https://www.macrumors.com/2023/05/15/kuo-apple-well-prepared-headset-unveiling/

Apple Focusing on Sports, Gaming, and Fitness Apps for AR/VR Headset

image via macrumors.com
image via macrumors.com

Apple analyst Ming-Chi Kuo said in early April that the AR/VR headset is the "last hope" for persuading investors that AR/VR devices will become the "next star product in consumer electronics." Other devices from companies like Meta have lacked appealing software, and this is a major hurdle that Apple will need to overcome.

https://www.macrumors.com/2023/04/18/apple-ar-vr-headset-app-development/

RIP Google Glass Enterprise: Sales for Smart Glasses End

image via pcmag.com
image via pcmag.com

Remember Google Glass? It looks like the smart glasses line is finally dying out. On Wednesday, Google announced it's discontinuing the enterprise edition of the product, which had been retailing for $999. Despite the discontinuation of Glass Enterprise, Google told PCMag it still remains “deeply committed” to augmented reality products. “For years, we've been building AR into many Google products and we’ll continue to look at ways to bring new, innovative AR experiences across our product portfolio,” the company said in a statement.

https://www.pcmag.com/news/rip-google-glass-enterprise-as-sales-for-smart-glasses-end

Apple’s mixed-reality headset could arrive this year

Image Credits: Justin Sullivan / Getty Images

Over the past few years, Apple CEO Tim Cook has stated several times that augmented reality is a promising technology. “I think the [AR] promise is even greater in the future. So it’s a critically important part of Apple’s future,” Cook told Kara Swisher back in 2021.

But it sounds like Apple’s upcoming product is going to offer a mixed-reality experience. Users will be able to experience both augmented and virtual reality. Details are still thin about the potential use cases and apps for the headset as it’s easier to control software leaks compared to product leaks.

https://techcrunch.com/2023/01/09/apples-mixed-reality-headset-could-arrive-this-year/