BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Starting February 6, brands and celebrities will be able to sign up as “RealBrands” or “RealPeople,” and fans can watch them share behind the scenes moments from their lives that they might not share elsewhere.https://techcrunch.com/2024/01/24/bereal-which-now-has-23m-daus-is-onboarding-brands-and-celebs/
BeFake, a social networking app that combines concepts from popular Gen Z app BeReal along with AI technology has netted itself $3 million in seed funding to create an AI-augmented social network. The app’s name, a clear reference to BeReal’s authentic photo sharing among friends, is meant to suggest it does the opposite. Instead of showing what you’re up to right now, BeFake users also snap photos with both the front and back cameras, but then customize their photos using AI technology using either in-app presets or custom prompts.https://techcrunch.com/2023/08/31/ai-powered-befake-is-a-real-app-not-a-bereal-parody-and-it-has-3m-in-funding/
Following TikTok’s announcement people were quick to point out that the concept behind TikTok Now looked very familiar.
Others were more direct, accusing it of “blatantly copying” its smaller competitor.https://www.bbc.com/news/newsbeat-62925572
On Monday, BeReal became the No. 1 free app in the iOS App Store, and remains there today. Market research firm Sensor Tower estimates that it has now been installed 20 million times; another firm, Apptopia, estimates its total downloads at 29.5 million, a spokesman told me. About 333,000 people downloaded BeReal on Sunday alone, Apptopia said.https://www.theverge.com/2022/7/20/23271184/bereal-app-popularity-memes-tiktok-time-to