Google gets its way, bakes a user-tracking ad platform directly into Chrome

image via arstechnica.com
image via arstechnica.com

Don't let Chrome's big redesign distract you from the fact that Chrome's invasive new ad platform, ridiculously branded the "Privacy Sandbox," is also getting a widespread rollout in Chrome today. If you haven't been following this, this feature will track the web pages you visit and generate a list of advertising topics that it will share with web pages whenever they ask, and it's built directly into the Chrome browser.

https://arstechnica.com/gadgets/2023/09/googles-widely-opposed-ad-platform-the-privacy-sandbox-launches-in-chrome/

Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout | TechCrunch

image via techcrunch.com
image via techcrunch.com

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of interest based on your browsing habits. Advertisers can then use this data to show you relevant ads. The company has been showing a new popup about Privacy Sandbox to users over the last few days. Users have complained about the pop-up not providing enough information about the cookie replacement tech and how the company will generate topics of interest based on browsing data if you click on “Got it.” Investor Paul Graham even labeled this pop-up as “spyware.”

https://techcrunch.com/2023/09/08/google-flips-the-switch-on-interest-based-ads-with-privacy-sandbox-rollout/

Safari’s bottom nav bar on iPhone is coming to Chrome

image via 9to5mac.com
image via 9to5mac.com

Apple broke the internet, or at least some people’s muscle memory, when it moved the search bar on Safari in iOS 15. Fast-forward a couple years, and now Chrome is adopting the same design change. For Chrome, Google is including the setting to choose between a top or bottom address bar. A touch and hold gesture will also fling the address bar from the top or bottom.

https://9to5mac.com/2023/08/23/chrome-bottom-nav-bar/