Apple’s Headset Has Metaverse Believers Hoping It Can Save Their Industry

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After a period of disillusionment in the industry that some call the metaverse, many of its most fervent believers are banking on Apple to save the day. While an ecosystem of software startups built up around Meta Platforms’ lineup of Quest virtual-reality products, some companies have pulled back recently. Microsoft shut down a social virtual-reality platform it acquired in 2017 and trimmed the team building its HoloLens augmented-reality headset. Walt Disney Co. shuttered the division developing strategies for the metaverse.

Billions being spent in metaverse land grab


Nearly $2bn (£1.75bn) has been spent on virtual land in the past 12 months, as people and companies race to get a foothold in the metaverse, research shows.

But we are years away from the metaverse emerging as a single immersive space online where people can live, work and play in virtual reality. So is the land grab one big gamble?

Facebook is planning to rebrand the company with a new name

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The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Apparently, it’s the next big thing. What is the metaverse?

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Instead of being on a computer, in the metaverse you might use a headset to enter a virtual world connecting all sorts of digital environments.

Unlike current VR, which is mostly used for gaming, this virtual world could be used for practically anything – work, play, concerts, cinema trips – or just hanging out.

Most people envision that you would have a 3D avatar – a representation of yourself – as you use it.

But because it’s still just an idea, there’s no single agreed definition of the metaverse.