The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
https://www.theverge.com/ai-artificial-intelligence/1004655/openai-chatgpt-visual-ads
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference.
https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you
With a looming IPO, intense competition from Anthropic, and Chinese and open-weight rivals nipping at its heels, OpenAI has plenty of reasons to move fast. Instead, it hit the brakes. On Tuesday, the company said it had slowed the pace of some AI development while it tightened security and safeguards. That included a two-week pause in reinforcement learning training on its “latest models intended for deployment,” and an ongoing delay to its “largest planned frontier RL run.”
https://www.theverge.com/ai-artificial-intelligence/982323/openai-hit-brakes-voluntary-pacing-ai
OpenAI announced on Tuesday that it is shutting down Sora, a TikTok-like social app that launched six months ago. OpenAI did not give a reason for the shut down, nor did it share information about when it will officially be discontinued.
https://techcrunch.com/2026/03/24/openais-sora-was-the-creepiest-app-on-your-phone-now-its-shutting-down/
OpenAI plans to combine its ChatGPT app, Codex coding platform, and Atlas browser into a single desktop “superapp,” according to The Wall Street Journal, as the company moves to streamline resources and respond to competition from rival Anthropic.
https://qz.com/openai-superapp-chatgpt-codex-browser
Ads have officially arrived, at least in my ChatGPT account. They're larger than expected, and often not relevant to the conversation.
https://www.pcmag.com/news/im-seeing-ads-in-chatgpt-openai-broke-its-promise-what-they-look-like
The AI giant announced Friday that it will begin testing ads within the Free and Go tiers of ChatGPT in the “coming weeks,” marking a watershed moment for the world’s most popular AI chatbot as it adopts a traditional monetization approach. Ads will appear at the bottom of ChatGPT answers when there’s a relevant sponsored product or service tied to the ongoing conversation, the company said in a blog post.
https://www.adweek.com/media/openai-chatgpt-ads-sponsored-products/?itm_source=homepage&itm_medium=post-teaser-center&itm_campaign=1