Bluesky is now open for anyone to join

image via techcrunch.com
image via techcrunch.com

After almost a year as an invite-only app, Bluesky is now open to the public. Funded by Twitter co-founder Jack Dorsey, Bluesky is one of the more promising micro-blogging platforms that could provide an alternative to Elon Musk’s X. Before opening to the public, the platform had about 3 million sign-ups. Now that anyone can join, the young platform faces a challenge: How can it meaningfully stand up to Threads’ 130 million monthly active users, or even Mastodon’s 1.8 million?

https://techcrunch.com/2024/02/06/bluesky-is-now-open-for-anyone-to-join/

BeReal, which now has 23M DAUs, is onboarding brands and celebs

image via techcrunch.com
image via techcrunch.com

BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Starting February 6, brands and celebrities will be able to sign up as “RealBrands” or “RealPeople,” and fans can watch them share behind the scenes moments from their lives that they might not share elsewhere.

https://techcrunch.com/2024/01/24/bereal-which-now-has-23m-daus-is-onboarding-brands-and-celebs/

Threads’ latest growth hack is showing posts on Facebook

image via techcrunch.com
image via techcrunch.com

While Meta is continuously introducing new features to Threads, the company is also deploying new tricks to ramp up engagement on the platform. In its latest move, the social media giant is showing posts from Threads on Facebook. While Threads is offering its features for free, the platform has its shortcomings. It’s hard to follow news on the platform as not all news sources are posting breaking news on Threads.

https://techcrunch.com/2023/10/19/threads-latest-growth-hack-is-showing-posts-on-facebook/

In Threads’ dwindling engagement, social media’s flawed hypothesis is laid bare

image via techcrunch.com
image via techcrunch.com

Merely weeks after emerging as the apparent heir to address social media’s woes and generating over 100 million users in less than five days, Threads appears to be, well, fraying at the edges already with a recently reported 80% drop in daily active users since launch. The platform — celebrated early on for its “combination of the ridiculous, the lighthearted, and a little cringe” — has quickly become another example of the expeditious cycle by which innovation in social media operates and burns out users.

https://techcrunch.com/2023/08/30/in-threads-dwindling-engagement-social-medias-flawed-hypothesis-is-laid-bare/

Threads: Meta to launch web version of flagging Threads app

image via bbc.com
image via bbc.com

Meta is releasing a web version of Threads, as it attempts to revive the social media platform. The rival to X, formerly known as Twitter, enjoyed meteoric growth when it launched in July. However, users then abandoned it just as rapidly, partly due to its limited functionality. Meta says the web version is part of a drive to deliver new features but experts warn more needs to be done to rebuild customer interest.

https://www.bbc.com/news/technology-66574762

Discord acquires Gas, a compliments-based social media app for teens

Image Credits: Bryce Durbin/TechCrunch

On Gas, users sign up with their school, add friends, and answer polls about their classmates. But the questions in the polls are intended to boost users’ confidence, rather than damage it. Teens might be asked to choose which of four friends is the best DJ or has the best smile. Then the person who was chosen will get an anonymous message with their compliment, sent from a vague “boy in 10th grade” or “girl in 11th grade.”

Even though Discord is currently going to keep Gas operating as a stand-alone product, Discord recently announced that it would integrate a selection of apps into its servers. So, it’s possible that we could see these positive community polls on the messaging platform in the future.

https://techcrunch.com/2023/01/17/discord-acquires-gas-a-compliments-based-social-media-app-for-teens/