Strava, the activity tracking and social community platform used by more than 100 million people globally, has acquired Fatmap, a European company that’s building a high-resolution 3D global map platform for the great outdoors. Terms of the deal were not disclosed.
The ultimate long-term goal for Strava is to integrate Fatmap’s core platform into Strava itself, but that will be a resource-intensive endeavor that won’t happen overnight. And that is why Strava is working to create a single sign-on (SSO) integration in the near-term, meaning that subscribers will be able to access the full Fatmap feature-set by logging into the Fatmap app with their Strava credentials.
