tiktok – Tech News

Dr Pepper’s new ad just won the internet

After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. Co-produced by creative agency Deutsch, the Dr Pepper Baby ad features glossy product shots of the beverage alongside Romeo's iconic vocals (with a little more musical production than the original viral video). Tasteful, playful and oh so catchy, the ad is a perfect example of how brands can leverage virality without bordering into the realms of cringe.
https://www.creativebloq.com/design/advertising/dr-peppers-new-ad-just-won-the-internet

TikTok’s latest feature lets college students find and connect with classmates

In a move reminiscent of Facebook’s early days, TikTok is launching a new feature that allows college students to find and connect with others on their campus. The feature, called Campus Verification, lets users add their college campus to their TikTok profile and browse a list of students at their school.
https://techcrunch.com/2025/08/19/tiktoks-latest-feature-lets-college-students-find-and-connect-with-classmates/

Was That Amazing Video in Your Feed Real or AI? Tech Platforms Are Struggling to Let You Know

Meta, YouTube and TikTok are grasping for ways to protect users’ trust as their platforms fill with AI-generated photos and videos of events that never happened. But their patchwork of imperfect tools and voluntary policies sometimes inadvertently punishes “real” content and leaves plenty of AI work unlabeled.
https://www.wsj.com/articles/was-that-amazing-video-in-your-feed-real-or-ai-tech-platforms-are-struggling-to-let-you-know-fe7cceb6?mod=tech_lead_pos1

TikTok quietly launches a new ‘TikTok for Artists’ platform

As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch. The platform will provide artists with tools to promote their songs, understand performance metrics, and engage with fans. The platform is currently being tested in Australia, New Zealand, Japan, Korea, and Indonesia. TikTok plans to bring the platform to additional markets in the future alongside a wider rollout.
https://techcrunch.com/2025/04/03/tiktok-quietly-launches-a-new-tiktok-for-artists-platform/

Instagram’s Reels may get its own app

Instagram is reportedly considering spinning its Reels feature into a standalone short-form video app to take advantage of TikTok’s uncertain future in the US. Instagram head Adam Mosseri was overheard discussing the plans with staff this week according to an anonymous source cited by The Information.
https://www.theverge.com/news/620547/instagram-reels-video-app-tiktok-rival-service

TikTok influencers are wearing Apple Watches on their ankles

A report from The New York Times over the weekend highlights the small — but apparently growing — trend of users wearing their Apple Watches on their ankles. What’s becoming something of a viral sensation on social platforms like TikTok is the result of a pragmatic decision. Some Apple Watch owners’ wrists are simply too small to get a proper read with on-board sensors like heart-rate monitoring.
https://techcrunch.com/2025/02/10/tiktok-influencers-are-wearing-apple-watches-on-their-ankles/