It's called the "Truckle," and it's a hand-crafted silver and bronze belt buckle that might be the envy of every other cowboy out there, since this one has a place to keep your F-150's key fob without ruining the lines of your jeans. "Once you have it in there, you're not going to lose that key fob. You’re not going to be scratching your head (wondering) where it’s at. It's right there with you in the Truckle."
https://arstechnica.com/cars/2025/10/keep-losing-your-key-fob-fords-new-truckle-is-the-answer/