search – Tech News

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1

Google Search May ‘Change Profoundly’ in 2025

AI is Google's main focus, and Pichai, perhaps unsurprisingly, suggested his company's AI models compete well against those from Microsoft. "I would love to do a side-by-side comparison of Microsoft’s own models and our models any day, any time," Pichai said, adding: "They’re using someone else’s models." Microsoft is backing OpenAI, and the two firms have been working together closely to share resources in AI development (and fight lawsuits).
https://www.pcmag.com/news/google-search-may-change-profoundly-in-2025-sundar-pichai-ai

The biggest findings in the Google Search leak

One thing right off the bat: the Google Search algorithm has not leaked, and SEO experts don’t suddenly have all the answers. But the information that did leak this week — a collection of thousands of internal Google documents — is still huge. It’s an unprecedented look into Google’s inner workings that are typically closely guarded.
https://www.theverge.com/2024/5/31/24167119/google-search-algorithm-documents-leak-seo-chrome-clicks

Google now offers ‘web’ search — and an AI opt-out button

This is not a joke: Google will now let you perform a “web” search. It’s rolling out “web” searches now, and in my early tests on desktop, it’s looking like it could be an incredibly popular change to Google’s search engine.
https://www.theverge.com/2024/5/14/24074314/google-now-offers-web-search

Google pays Apple $18B+ a year to keep its search in iPhone

"We believe there is a possibility that federal courts rule against Google and force it to terminate its search deal with Apple," said Bernstein in the report sent to The Register. "We estimate that the ISA is worth $18B-20B in annual payments from Google to Apple, accounting for 14-16 percent of Apple's annual operating profits."
https://www.theregister.com/2023/10/10/google_pays_apple_18_20_claims_bernstein/?td=rt-3a

Are Google and Bing’s Chat AI Going to Change Search Forever?

Chat-driven artificial intelligence may be one of the oldest forms of hype around—it’s literally been a point of discussion since the 60s (hi ELIZA)—and now it’s coming for your search engine. That’s been the big hype train of the last few weeks, and it’s one that seems to be flattening every other tech discussion in its wake. It even got Elon Musk out of the news cycle for five minutes.
https://www.vice.com/en/article/jgpypg/bing-chat-google-conversational-ai-search