search – Tech News

Google pulls AI overviews for some medical searches

As of this morning, the AI overviews for questions like “what is the normal range for liver blood tests?” have been disabled entirely. Spokesperson Davis Thompson told The Verge that, “We invest significantly in the quality of AI Overviews, particularly for topics like health, and the vast majority provide accurate information. Our internal team of clinicians reviewed what’s been shared with us and found that in many instances, the information was not inaccurate and was also supported by high-quality websites. In cases where AI Overviews miss some context, we work to make broad improvements, and we also take action under our policies where appropriate.”
https://www.theverge.com/news/860356/google-pulls-alarming-dangerous-medical-ai-overviews

Google avoids break-up but must share data with rivals

Google will not have to sell its Chrome web browser but must share information with competitors, a US federal judge has ordered. The remedies decided by District Judge Amit Mehta have emerged after a years-long court battle over Google's dominance in online search. The case centred around Google's position as the default search engine on a range of its own products such as Android and Chrome as well as others made by the likes of Apple. The US Department of Justice had demanded that Google sell Chrome – Tuesday's decision means the tech giant can keep it but it will be barred from having exclusive contracts and must share search data with rivals.
https://www.bbc.com/news/articles/cp8zdrenm1zo

The old internet is dying. What’s next?

Everyone knows traditional search is dying. No one quite knows what comes next. But the rise of AI search comes with a brutal cost for traditional websites. According to the same Pew research, searches with AI Overviews result in dramatically fewer clicks to other websites. When Google shows an AI summary, users click through to other sites just 8% of the time, compared to 15% for searches without AI answers, which represents a nearly 50% drop. Even worse, only 1% of AI Overviews generate clicks to the sources they cite. What's emerging from the chaos is a discipline marketers are calling GEO (Generative Engine Optimization) or AIO (Artificial Intelligence Optimization), essentially SEO for the AI era. But unlike traditional search optimization, which followed somewhat predictable patterns, AI optimization feels more like reading tea leaves.
https://qz.com/internet-future-google-search-ai

Google Chrome adds AI-powered store summaries to help US shoppers

Google on Monday announced an update to its Chrome web browser that will introduce AI-generated store reviews to U.S. shoppers with the aim of helping to determine the best places to make a purchase. The feature, which will be available by clicking an icon just to the left of the web address in the browser, will display a pop-up that informs consumers about the store’s reputation for things like product quality, shopping, pricing, customer service, and returns.
https://techcrunch.com/2025/07/28/google-chrome-adds-ai-powered-store-summaries-to-help-u-s-shoppers/

Google’s antitrust case could hinge on the definition of AI

On the final day of the most consequential tech antitrust trial in decades, a question from the bench may have gotten to the core of Google’s (GOOGL) defense: Could artificial intelligence already be doing what regulators hope to accomplish through the courts? While the DOJ has focused on Google’s multibillion-dollar default search deals — particularly with Apple (AAPL) — the judge appears to be looking at whether the concept of a “search market” still applies in an AI-driven world.
https://qz.com/google-antitrust-case-ai-search-chatgpt-1851783125

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1

Google Search May ‘Change Profoundly’ in 2025

AI is Google's main focus, and Pichai, perhaps unsurprisingly, suggested his company's AI models compete well against those from Microsoft. "I would love to do a side-by-side comparison of Microsoft’s own models and our models any day, any time," Pichai said, adding: "They’re using someone else’s models." Microsoft is backing OpenAI, and the two firms have been working together closely to share resources in AI development (and fight lawsuits).
https://www.pcmag.com/news/google-search-may-change-profoundly-in-2025-sundar-pichai-ai