Tag: marketing

Dr Pepper’s new ad just won the internet

image via creativebloq.com
image via creativebloq.com

After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. Co-produced by creative agency Deutsch, the Dr Pepper Baby ad features glossy product shots of the beverage alongside Romeo's iconic vocals (with a little more musical production than the original viral video). Tasteful, playful and oh so catchy, the ad is a perfect example of how brands can leverage virality without bordering into the realms of cringe.

https://www.creativebloq.com/design/advertising/dr-peppers-new-ad-just-won-the-internet

The old internet is dying. What’s next?

image via qz.com
image via qz.com

Everyone knows traditional search is dying. No one quite knows what comes next. But the rise of AI search comes with a brutal cost for traditional websites. According to the same Pew research, searches with AI Overviews result in dramatically fewer clicks to other websites. When Google shows an AI summary, users click through to other sites just 8% of the time, compared to 15% for searches without AI answers, which represents a nearly 50% drop. Even worse, only 1% of AI Overviews generate clicks to the sources they cite. What's emerging from the chaos is a discipline marketers are calling GEO (Generative Engine Optimization) or AIO (Artificial Intelligence Optimization), essentially SEO for the AI era. But unlike traditional search optimization, which followed somewhat predictable patterns, AI optimization feels more like reading tea leaves.

https://qz.com/internet-future-google-search-ai

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

image c/o wsj.com
image c/o wsj.com

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).

https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1

YouTube starts showing ads when you pause a video on TV

image c/o 9to5google.com
image c/o 9to5google.com

Back in May 2024, Google announced that YouTube would be getting some new ad formats on TVs, including a format that would place ads on screen whenever the video was left paused. There was no timeline given for when this format would start rolling out, but it appears to be showing up for some users now.

https://9to5google.com/2024/09/11/youtube-pause-ad-tv-update/