After a period of disillusionment in the industry that some call the metaverse, many of its most fervent believers are banking on Apple to save the day. While an ecosystem of software startups built up around Meta Platforms’ lineup of Quest virtual-reality products, some companies have pulled back recently. Microsoft shut down a social virtual-reality platform it acquired in 2017 and trimmed the team building its HoloLens augmented-reality headset. Walt Disney Co. shuttered the division developing strategies for the metaverse.
Coming to the campuses of Facebook parent Meta Platforms Inc. is a contraption that can block sound, shield workers from their peers and allow for heads-down, uninterrupted work. It’s a cubicle. That is, a noise-canceling cubicle designed using some of the same principles found in soundproof, echo-free anechoic chambers. “The Cube,” which the company is beginning to roll out to offices worldwide after months of development, absorbs sound from multiple directions, says John Tenanes, vice president of global real estate and facilities at Meta. “It’s like a self- cocoon.”
“TBH was hot. Five years ago, the app, which prompted teens to compliment one another, topped Apple’s App Store charts and quickly amassed millions of users in the coveted high-school demographic. Facebook Inc. snapped it up less than three months after launch—and soon shut it down.”