AI Hasn’t Cut Marketing Jobs, But It Has Made Them Harder

image via adweek.com
image via adweek.com

According to proprietary data prepared for ADWEEK by the research firm NewtonX, most organizations report little to no AI-driven headcount reduction. At the same time, a majority of marketers say their day-to-day responsibilities have already shifted, with expectations rising around speed, complexity, and output.

https://www.adweek.com/brand-marketing/ai-making-marketing-jobs-harder/

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