After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. Co-produced by creative agency Deutsch, the Dr Pepper Baby ad features glossy product shots of the beverage alongside Romeo's iconic vocals (with a little more musical production than the original viral video). Tasteful, playful and oh so catchy, the ad is a perfect example of how brands can leverage virality without bordering into the realms of cringe.
https://www.creativebloq.com/design/advertising/dr-peppers-new-ad-just-won-the-internet
