search – Page 2 – Tech News

Google Chrome adds AI-powered store summaries to help US shoppers

Google on Monday announced an update to its Chrome web browser that will introduce AI-generated store reviews to U.S. shoppers with the aim of helping to determine the best places to make a purchase. The feature, which will be available by clicking an icon just to the left of the web address in the browser, will display a pop-up that informs consumers about the store’s reputation for things like product quality, shopping, pricing, customer service, and returns.
https://techcrunch.com/2025/07/28/google-chrome-adds-ai-powered-store-summaries-to-help-u-s-shoppers/

Google’s antitrust case could hinge on the definition of AI

On the final day of the most consequential tech antitrust trial in decades, a question from the bench may have gotten to the core of Google’s (GOOGL) defense: Could artificial intelligence already be doing what regulators hope to accomplish through the courts? While the DOJ has focused on Google’s multibillion-dollar default search deals — particularly with Apple (AAPL) — the judge appears to be looking at whether the concept of a “search market” still applies in an AI-driven world.
https://qz.com/google-antitrust-case-ai-search-chatgpt-1851783125

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1

Google Search May ‘Change Profoundly’ in 2025

AI is Google's main focus, and Pichai, perhaps unsurprisingly, suggested his company's AI models compete well against those from Microsoft. "I would love to do a side-by-side comparison of Microsoft’s own models and our models any day, any time," Pichai said, adding: "They’re using someone else’s models." Microsoft is backing OpenAI, and the two firms have been working together closely to share resources in AI development (and fight lawsuits).
https://www.pcmag.com/news/google-search-may-change-profoundly-in-2025-sundar-pichai-ai

The biggest findings in the Google Search leak

One thing right off the bat: the Google Search algorithm has not leaked, and SEO experts don’t suddenly have all the answers. But the information that did leak this week — a collection of thousands of internal Google documents — is still huge. It’s an unprecedented look into Google’s inner workings that are typically closely guarded.
https://www.theverge.com/2024/5/31/24167119/google-search-algorithm-documents-leak-seo-chrome-clicks

Google now offers ‘web’ search — and an AI opt-out button

This is not a joke: Google will now let you perform a “web” search. It’s rolling out “web” searches now, and in my early tests on desktop, it’s looking like it could be an incredibly popular change to Google’s search engine.
https://www.theverge.com/2024/5/14/24074314/google-now-offers-web-search

Google pays Apple $18B+ a year to keep its search in iPhone

"We believe there is a possibility that federal courts rule against Google and force it to terminate its search deal with Apple," said Bernstein in the report sent to The Register. "We estimate that the ISA is worth $18B-20B in annual payments from Google to Apple, accounting for 14-16 percent of Apple's annual operating profits."
https://www.theregister.com/2023/10/10/google_pays_apple_18_20_claims_bernstein/?td=rt-3a