How Facebook Marketplace is keeping young people on the platform

image via cnbc.com
image via cnbc.com

Meta’s Facebook’s influence remains strong globally, but younger users are logging in less. Only 32% of U.S. teens use Facebook today, down from 71% in 2014, according to a 2024 Pew Research study. However, Facebook’s resale platform Marketplace is one reason young people are on the platform. “I only use Facebook for Marketplace,” said Mirka Arevalo, a student at Buffalo University. “I go in knowing what I want, not just casually browsing.”

https://www.cnbc.com/2025/03/08/how-facebook-marketplace-is-keeping-young-people-on-the-platform-.html