Spotify may have popularized the Wrapped user recap trend, but more companies are jumping on that bandwagon every year. From rival music streaming providers like Apple, Amazon, YouTube, and Deezer, to completely unrelated services across tech, gaming, and other industries, a huge range of companies are using fun visuals, stats, and personalization features to show how you’ve been using their platforms over the last 12 months.
https://www.theverge.com/news/837280/spotify-wrapped-2025-recap-annual-best-of-data