Big news in the world of digital creative technology: Adobe today announced that it would acquire Figma for $20 billion, taking out one of its biggest rivals in the realm of digital design.
The deal definitely lays down the gauntlet for other big names in the world of digital design. Specifically it will be interesting to see what comes next for companies like Canva and Sketch.
At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.
