TikTok quietly launches a new ‘TikTok for Artists’ platform

image via techcrunch.com
image via techcrunch.com

As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch. The platform will provide artists with tools to promote their songs, understand performance metrics, and engage with fans. The platform is currently being tested in Australia, New Zealand, Japan, Korea, and Indonesia. TikTok plans to bring the platform to additional markets in the future alongside a wider rollout.

https://techcrunch.com/2025/04/03/tiktok-quietly-launches-a-new-tiktok-for-artists-platform/