"With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," says Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud. "Apple Invites brings together capabilities our users already know and love across iPhone, iCloud, and Apple Music, making it easy to plan special events."
https://www.pcmag.com/news/apple-joins-the-event-planner-game-with-apple-invites