The presentation was a far cry from Apple’s heavy-handed mentions of AI at the iPhone 16 unveiling, which led to public disappointment when some flagship features didn’t roll out as promised. This year, Apple talked more about how AI is helping power features in the background, and less about how it’s putting AI in front of consumers’ faces — unlike Google’s Pixel 10 unveiling last month and Samsung’s event in January.
https://www.theverge.com/apple-event/774963/apple-september-launch-event-ai-apple-intelligence