Apple today held its "Awe Dropping" fall event to debut new iPhone 17 models, the super thin iPhone Air, the Apple Watch Series 11 and Ultra 3, new AirPods 3, and more. It took Apple more than an hour and a half to introduce the new devices.
https://www.macrumors.com/2025/09/09/everything-apple-announced-september-2025-event/