“The nature of fame has changed dramatically. Some of our most successful talent are digitally native creators who aren’t famous in the traditional sense, but have an extremely engaged fan base,” said Cameo CEO Steven Galanis, in a blog post announcing the service’s official launch. “The amount of fame in the world is exponentially increasing as new stars are being minted overnight on platforms like Instagram, TikTok, Twitch, SoundCloud, and YouTube. Whether you’re famous, infamous or emerging, there is a place for you on Cameo,” he added.
https://techcrunch.com/2024/12/03/celeb-greetings-app-cameo-pivots-to-creators/