In 2016, Pebble was acquired by Fitbit for $23 million, marking the end of the first Pebble era. Along the way, Fitbit was acquired by Google. That’s important because the tech giant agreed to open-source Pebble’s software, and Migicovsky announced earlier this year that Pebble was making a comeback. However, because Migicovsky didn’t have the trademark, the new Pebble watches were initially dubbed the Core 2 Duo and the Core Time 2. “Great news — we’ve been able to recover the trademark for Pebble! Honestly, I wasn’t expecting this to work out so easily,” Core Devices CEO Eric Migicovsky writes in an update blog. “Core 2 Duo is now Pebble 2 Duo. Core Time 2 is now Pebble Time 2.”
https://www.theverge.com/news/713931/pebble-smartwatch-name-trademark-recovered