Instagram is officially rolling out “trial reels” to give creators a way to test out new content by publishing videos that don’t appear to their followers. The feature, which launched in testing in May, allows creators to experiment with new ideas and see what performs best without having to worry about how their followers may react.
https://techcrunch.com/2024/12/10/instagram-rolls-out-trial-reels-that-arent-shown-to-a-creators-followers/