Rost didn’t say as much directly, but it’s apparent that Roku was keenly aware of the bubbling up of complaints. “Advertisers want to be part of a good experience. They don’t want to be interruptive,” he told me. “We’re always testing. We listen to consumer feedback, we do all of our own A/B testing on the platform. We’re constantly tweaking and trying to figure out what’s going to be helpful for the user experience.”
https://www.theverge.com/tech/654389/roku-2025-event-ads-interview
Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week. A Reddit user, for example, posted yesterday: “I just turned on my Roku and got an … ad for a movie, before I got to the regular Roku home screen.” Multiple apparent users reported seeing an ad for the movie Moana 2. The ads have a close option, but some users appear to have not seen it.
https://www.wired.com/story/roku-tests-showing-video-ads-before-the-home-screen-loads/