
Previously, Adobe offered many of Firefly’s AI tools within its existing Creative Cloud subscriptions, letting users try the new tools for no added cost. Users could upgrade to pricier plans if they wanted more access to Firefly, but they didn’t have to. That system worked well for Adobe: Firefly’s generative fill feature, added to Photoshop in 2023, has become one of the company’s most popular new features of the last decade. Now, Adobe wants to see if users will also pay up for its Firefly AI models.
https://techcrunch.com/2025/02/12/adobe-launches-firefly-ai-subscriptions/