The most transformative technology in over a century may have finally found its limit: ordering tacos. Since last year, Taco Bell has rolled out voice AI-powered ordering at more than 500 drive-through locations, and now the chain is realizing that not every customer is a fan of the new tech. Mathews said he is now thinking carefully about where and where not to use this tech in the future. It might not make sense to exclusively use artificial intelligence at every drive-through, he said. For example, at super busy restaurants with long lines, a human team member might handle things better, he said.
https://www.wsj.com/articles/taco-bell-rethinks-future-of-voice-ai-at-the-drive-through-72990b5a?mod=tech_lead_story