Facebook employees unveil a new logo and the name ‘Meta’ on the sign in front of Facebook headquarters on Oct. 28 in Menlo Park, Calif. (Justin Sullivan/Getty Images)
“From now on, we’re going to be the metaverse first. Not Facebook first,” Zuckerberg said at Connect, the company’s annual event focused on virtual and augmented reality. “Facebook is one of the most-used products in the world. But increasingly, it doesn’t encompass everything that we do. Right now, our brand is so tightly linked to one product that it can’t possibly represent everything we are doing.”
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.
Instead of being on a computer, in the metaverse you might use a headset to enter a virtual world connecting all sorts of digital environments.
Unlike current VR, which is mostly used for gaming, this virtual world could be used for practically anything – work, play, concerts, cinema trips – or just hanging out.
Most people envision that you would have a 3D avatar – a representation of yourself – as you use it.
But because it’s still just an idea, there’s no single agreed definition of the metaverse.
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