Meta execs have acknowledged that ads are coming to its newest social network. "We definitely plan to bring ads to Threads," Instagram Head Adam Mosseri, who also oversees Threads, said in April. "At the end of the day, we're a business, and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free."
https://www.pcmag.com/news/brace-yourself-for-ads-on-threads-in-january