In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1