
After introducing for Google Search in May, the gradient ‘G’ icon will now be used across the company. Google used “brighter hues and gradient design” to “symbolize the surge of AI-driven innovation and creative energy across our products and technology.” The aim was to stay “true to Google’s iconic four colors,” with the last design refresh taking place 10 years ago.
https://9to5google.com/2025/09/29/google-g-gradient-company-icon/