Spotify’s next frontier: Fitness content

image via techcrunch.com
image via techcrunch.com

After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content. The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker Peloton.

https://techcrunch.com/2026/04/27/spotifys-next-frontier-fitness-content/