After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content. The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker Peloton.
https://techcrunch.com/2026/04/27/spotifys-next-frontier-fitness-content/
There’s a new connected fitness device in town and it’s called Growl. Inspired by hardware companies like Peloton and Tonal, Growl is building a boxing bag that you can attach to your wall at home. Users can then start immersive, gamified boxing classes from the comfort of their home.
https://techcrunch.com/2024/12/04/growl-is-building-the-peloton-of-boxing/
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There are dozens of fitness apps and wearables, and Strava’s new rules will make it harder to get all that data in one place. The reality is many smaller fitness apps and wearable makers don’t have the resources to strike up direct data integrations with the thousands of other fitness apps and devices on the market. It’s much easier for everyone to use Strava’s API and call it a day. And unlike Apple’s HealthKit API or Google’s Health Connect, Strava is platform-agnostic.
https://www.theverge.com/2024/11/22/24303124/strava-fitness-data-wearables