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Apple’s Headset Has Metaverse Believers Hoping It Can Save Their Industry

After a period of disillusionment in the industry that some call the metaverse, many of its most fervent believers are banking on Apple to save the day. While an ecosystem of software startups built up around Meta Platforms’ lineup of Quest virtual-reality products, some companies have pulled back recently. Microsoft shut down a social virtual-reality platform it acquired in 2017 and trimmed the team building its HoloLens augmented-reality headset. Walt Disney Co. shuttered the division developing strategies for the metaverse.
https://www.wsj.com/articles/apples-headset-has-metaverse-believers-hoping-it-can-save-their-industry-e692575a

Apple’s new ‘Personal Voice’ feature can create a voice that sounds like you or a loved one in just 15 minutes

As part of its preview of iOS 17 accessibility updates coming this year, Apple has announced a pair of new features called Live Speech and Personal Voice. Live Speech allows users to type what they want to say and have it be spoken out. Personal Voice, on the other hand, is a way for people who are at risk of losing their ability to speak to create and save a voice that sounds like them. Apple says it’s designed for people at risk of losing their ability to speak, such as those with a recent diagnosis of ALS.
https://9to5mac.com/2023/05/16/apple-personal-voice-creation-feature-ios-17/

Kuo: Apple ‘Well Prepared’ for Headset Announcement Next Month

Pricing on the headset is expected to begin somewhere around $3,000. Perhaps with that in mind, Apple won't aim it at general consumers to start with, but will instead position it as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and it has told suppliers that it expects sales of seven to 10 million units during the first year of availability.
https://www.macrumors.com/2023/05/15/kuo-apple-well-prepared-headset-unveiling/

Apple Is Trying to Compete With Adobe’s Creative Cloud Dominance

To put it all another way, Apple is playing a different game from Adobe. And with a pricing model that makes Final Cut Pro cheaper than a whole month of Apple TV+, it could equip budding creatives that might have flipped for Adobe in the past.
https://www.vice.com/en/article/n7enxq/apple-is-trying-to-compete-with-adobes-creative-cloud-dominance

Siri is being left behind – and Apple knows it

According to “more than three dozen former Apple employees who worked in its AI and machine learning groups,” Apple’s attempts to improve Siri have been hampered by “organizational dysfunction and a lack of ambition,” with the software now “widely derided” by many still working at the company. According to “more than three dozen former Apple employees who worked in its AI and machine learning groups,” Apple’s attempts to improve Siri have been hampered by “organizational dysfunction and a lack of ambition,” with the software now “widely derided” by many still working at the company.
https://www.techradar.com/news/siri-is-being-left-behind-and-apple-knows-it

Apple Focusing on Sports, Gaming, and Fitness Apps for AR/VR Headset

Apple analyst Ming-Chi Kuo said in early April that the AR/VR headset is the "last hope" for persuading investors that AR/VR devices will become the "next star product in consumer electronics." Other devices from companies like Meta have lacked appealing software, and this is a major hurdle that Apple will need to overcome.
https://www.macrumors.com/2023/04/18/apple-ar-vr-headset-app-development/

Apple launches high-interest savings account paying 4% — but not in Canada | CBC News

Apple will soon offer users of its eponymous banking service the ability to earn money from their savings in a high-interest account that pays far more than what’s available at conventional banks. The California based technology giant said Monday that Apple Card customers can sign up for a new account that currently pays out 4.15 per cent annually on any cash in it.
https://www.cbc.ca/news/business/apple-savings-account-1.6813076