“We’ve built systems with open borders. The result of these open systems and open culture is well described with an analogy: Imagine you hold a bottle of ink in your hand. This bottle of ink is a mixture of all kinds of user data (3PD, 1PD, SCD, Europe, etc.) You pour that ink into a lake of water (our open data systems; our open culture) … and it flows … everywhere,” the document read. “How do you put that ink back in the bottle? How do you organize it again, such that it only flows to the allowed places in the lake?”
The Texas attorney general filed a suit against Facebook parent Meta Platforms Inc. on Monday, charging that the social-media giant’s longstanding and now discontinued use of facial-recognition technology violated that state’s privacy protections for personal biometric data.
The lawsuit, filed in state district court in Marshall by Texas Attorney General Ken Paxton, seeks civil penalties in the hundreds of billions of dollars, according to a person familiar with the matter.
In the 15 years since he started Zynga as a poker game for Facebook, Mark Pincus twice gave up the CEO role while guiding his gaming company through early rocket ship growth, a historically disappointing post-IPO stretch and a choppy history of pricey acquisitions.
But one thing he never did was dump the majority of his stock.
Image Credits: David Fitzgerald/Sportsfile / Getty Images
“To reflect who we are and what we hope to build, I am proud to announce that starting today, our company is now Meta. Our mission remains the same — it’s still about bringing people together. Our apps and our brands — they’re not changing either,” Zuckerberg said.
Well, it turns out that’s not so true. In a lengthy Facebook post, CTO-in-waiting Andrew Bosworth detailed about 15 minutes later following the completion of the keynote that as part of the new rebrand, they will be killing off the Oculus brand.
Facebook employees unveil a new logo and the name ‘Meta’ on the sign in front of Facebook headquarters on Oct. 28 in Menlo Park, Calif. (Justin Sullivan/Getty Images)
“From now on, we’re going to be the metaverse first. Not Facebook first,” Zuckerberg said at Connect, the company’s annual event focused on virtual and augmented reality. “Facebook is one of the most-used products in the world. But increasingly, it doesn’t encompass everything that we do. Right now, our brand is so tightly linked to one product that it can’t possibly represent everything we are doing.”
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.
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