Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal

image via techcrunch.com
image via techcrunch.com

Instagram announced on Wednesday that it’s globally launching “Instants,” a new feature for sharing authentic, disappearing photos after testing it with select users. Unlike Instagram, which is about curated and polished content, Instants is designed for quick, real-life snapshots. With Instants, you capture a photo with Instagram’s in-app camera and aren’t allowed to edit the image. The format doesn’t allow uploads from your camera, and, although you can add text to your “instants,” you can’t modify them any further. Meta said in a blog post that the idea behind this format is to share authentic moments as they’re happening.

https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/

Instagram tests a new ‘Instants’ app for sharing disappearing photos

image via techcrunch.com
image via techcrunch.com

Instagram is testing a new image-sharing app called “Instants,” the company confirmed to TechCrunch on Thursday. The app, which is available in Spain and Italy, lets users share disappearing photos with their friends that can be viewed only once and remain available for 24 hours. However, Instagram may be a bit late to capitalize on the trend of low-pressure, unfiltered photo sharing, as BeReal is not as popular as it once was. At the same time, many people already use Instagram Stories, the app’s Snapchat clone, for quick sharing and may not see the need for a separate app to do so. Given these factors, it’ll be interesting to see how Instants plays out.

https://techcrunch.com/2026/04/23/instagram-tests-a-new-instants-app-for-sharing-disappearing-photos/