On Monday, BeReal became the No. 1 free app in the iOS App Store, and remains there today. Market research firm Sensor Tower estimates that it has now been installed 20 million times; another firm, Apptopia, estimates its total downloads at 29.5 million, a spokesman told me. About 333,000 people downloaded BeReal on Sunday alone, Apptopia said.
https://www.theverge.com/2022/7/20/23271184/bereal-app-popularity-memes-tiktok-time-to