Regular users of Lyft need to prepare themselves for a barrage of ads hitting the ride-hailing service's app this week. It's hard to believe someone would look at the Lyft app enough to make ads a viable money-making exercise. However, according to the company's chief business officer, Zach Greenberger, Lyft users check the app an average of nine times per ride. Combine that with detailed (anonymized) user data, and the potential for targeted advertising to generate additional revenue is there.
https://www.pcmag.com/news/your-next-lyft-journey-will-be-full-of-ads