Android developers will get a few more ways to seek your attention and then virtually tug at your sleeve as you browse Google’s Play Store for new Android apps. The most eye-catching change among those Google announced today will be full-screen playback of app portrait videos. In a blog post, Paul Feng, Google Play VP of product management, notes the non-trivial upsides among app developers who tested this format: “+7% increase in total watch time, a +9% increase in video completion count, and a +5% increase in conversions."
https://www.pcmag.com/news/google-announces-play-store-tweaks-to-entice-more-of-your-attention-and