Some of Adobe’s most expensive Creative Cloud subscriptions are about to get even pricier for users in North America. Starting from June 17th, the Creative Cloud All Apps plan will be renamed Creative Cloud Pro for users in the US, Canada, and Mexico, adding a bunch of generative AI perks in exchange for bumping up subscription costs.
https://www.theverge.com/news/670241/adobe-ai-creative-cloud-all-apps-pro-increase
Adobe’s leading ecosystem of creative tools including its Firefly and Express apps will provide access to OpenAI’s image generation capabilities, giving creators the choice and flexibility to experiment with different aesthetic styles – something business professionals, consumers and creators all value when generating new creative ideas. Figma is leveraging the latest model to bring advanced image generation and editing capabilities across its platform. Rolling out starting today, users can use ‘gpt-image-1’ in Figma Design to generate and edit images from simple prompt – adjusting styles, adding or removing objects, expanding backgrounds, and more. This new integration lets designers rapidly explore ideas and iterate visually, all in Figma.
https://www.theverge.com/news/654561/openai-chatgpt-image-generation-model-adobe-figma
Generative Extend is completely free to use for a “limited time,” according to Adobe, after which the feature will require users to spend Firefly generative credits. Creative Cloud subscriptions provide a monthly allocation of credits ranging between 25 to 1,000 credits depending on the plan. An additional Firefly credit subscription is also available starting from $10, which grants 2,000 credits per month. Adobe has not specified how many credits the Generative Extend feature will eventually consume, but says that “price will vary based on the format, frame rate, and resolution of your video.”
https://www.theverge.com/news/641270/adobe-premiere-pro-generative-extend-generally-available
“The conversion gap reinforces that AI is being utilized during the research and consideration stage, in advance of when shoppers are ready to hit the buy button.” But, it added, the closing gap “shows that consumers are also increasingly comfortable completing a transaction directly after an AI-powered chat experience.”
https://qz.com/gen-ai-personal-shopper-adobe-e-commerce-1851770510
Previously, Adobe offered many of Firefly’s AI tools within its existing Creative Cloud subscriptions, letting users try the new tools for no added cost. Users could upgrade to pricier plans if they wanted more access to Firefly, but they didn’t have to. That system worked well for Adobe: Firefly’s generative fill feature, added to Photoshop in 2023, has become one of the company’s most popular new features of the last decade. Now, Adobe wants to see if users will also pay up for its Firefly AI models.
https://techcrunch.com/2025/02/12/adobe-launches-firefly-ai-subscriptions/
What blew people away about Google Docs was that multiple people could be editing the same document live in real-time. It’s one thing to do this for simple text input, but drawing and image editing are a different story. So, Adobe is bringing that same gee-whiz capability to its category-leading image-editing software, Photoshop, in a beta you can apply for now.
https://www.pcmag.com/news/adobe-brings-live-co-editing-to-photoshop
At this point, we're used to AI-powered image tools that instantly pull off previously high-effort edits, like filling in the missing bits of a scene or erasing unwanted parts of a photo without affecting the background. But a new Adobe Illustrator tool demonstrated at this week's Adobe MAX conference takes 2D image editing things in a literal different direction, letting artists instantly transform 2D vector images into 3D models that can be rotated around the axis of the screen itself.
https://arstechnica.com/ai/2024/10/adobe-shows-off-3d-rotation-tool-for-flat-drawings/