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Adobe launches Premiere Pro’s generative AI video extender

Generative Extend is completely free to use for a “limited time,” according to Adobe, after which the feature will require users to spend Firefly generative credits. Creative Cloud subscriptions provide a monthly allocation of credits ranging between 25 to 1,000 credits depending on the plan. An additional Firefly credit subscription is also available starting from $10, which grants 2,000 credits per month. Adobe has not specified how many credits the Generative Extend feature will eventually consume, but says that “price will vary based on the format, frame rate, and resolution of your video.”
https://www.theverge.com/news/641270/adobe-premiere-pro-generative-extend-generally-available

Turns out people are using AI like a personal shopper

“The conversion gap reinforces that AI is being utilized during the research and consideration stage, in advance of when shoppers are ready to hit the buy button.” But, it added, the closing gap “shows that consumers are also increasingly comfortable completing a transaction directly after an AI-powered chat experience.”
https://qz.com/gen-ai-personal-shopper-adobe-e-commerce-1851770510

Adobe launches subscriptions for Firefly AI

Previously, Adobe offered many of Firefly’s AI tools within its existing Creative Cloud subscriptions, letting users try the new tools for no added cost. Users could upgrade to pricier plans if they wanted more access to Firefly, but they didn’t have to. That system worked well for Adobe: Firefly’s generative fill feature, added to Photoshop in 2023, has become one of the company’s most popular new features of the last decade. Now, Adobe wants to see if users will also pay up for its Firefly AI models.
https://techcrunch.com/2025/02/12/adobe-launches-firefly-ai-subscriptions/

Adobe Brings Live Co-Editing to Photoshop

What blew people away about Google Docs was that multiple people could be editing the same document live in real-time. It’s one thing to do this for simple text input, but drawing and image editing are a different story. So, Adobe is bringing that same gee-whiz capability to its category-leading image-editing software, Photoshop, in a beta you can apply for now.
https://www.pcmag.com/news/adobe-brings-live-co-editing-to-photoshop

Adobe shows off 3D rotation tool for flat drawings

At this point, we're used to AI-powered image tools that instantly pull off previously high-effort edits, like filling in the missing bits of a scene or erasing unwanted parts of a photo without affecting the background. But a new Adobe Illustrator tool demonstrated at this week's Adobe MAX conference takes 2D image editing things in a literal different direction, letting artists instantly transform 2D vector images into 3D models that can be rotated around the axis of the screen itself.
https://arstechnica.com/ai/2024/10/adobe-shows-off-3d-rotation-tool-for-flat-drawings/

Every Adobe Sneak I saw at Adobe MAX 2024

These new early-stage tech innovations are literal sneaks into what Adobe is working on behind the scenes, and include new tool and software developments designs to improve the workflows, and lives, of digital artists, designers, 3D artists, photographers, video editors and anyone creative who simply wants to see their ideas realised.
https://www.creativebloq.com/ai/every-adobe-sneak-we-saw-at-adobe-max-2024

Adobe has a new tool to protect artists’ work from AI

Adobe is expanding its Content Credentials “nutrition labels” to make it even easier for creatives to be credited for their work, identify what is and isn’t AI online, and protect their content in the process. It’s launching a free web app that will allow users to quickly apply creator information to images, videos, and audio and even opt them out of generative AI models — for the AI developers that support it, at least.
https://www.theverge.com/2024/10/8/24265031/adobe-content-authenticity-web-app-ai-label-availability