Twitter will no longer allow users to promote their presence on certain social platforms, including Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post. In a post outlining these changes, Twitter says it will take action against users that violate this policy “at both the Tweet level and the account level.”
One former Twitter employee, who wished to remain anonymous, told the BBC: “I think when the dust clears today, there’s probably going to be less than 2,000 people left.”
“The manager of that team, his manager was terminated. And then that manager’s manager was terminated. The person above that was one of the execs terminated on the first day. So there’s nobody left in that chain of command.”
There’s no doubt this rapid growth in Mastodon app downloads is directly tied to the Musk Twitter takeover. However, Mastodon’s growth isn’t the only sign that some Twitter users are abandoning the platform.
Now it’s a new era for Twitter—a platform where Musk is a heavy user and where his shitposts have gotten him into serious trouble numerous times. Now that he owns it, users are threatening to leave the platform in droves (although, as we’ve seen with Facebook over the years, mass exodus may only really happen if the service deteriorates), and Musk has already made major shakeups in its leadership.
Internal documents seen by Reuters show that Twitter is struggling to keep “heavy users” who account for less than 10 percent of monthly overall users but generate 90 percent of all tweets and half of global revenue, the outlet reported on Tuesday.
Twitter Circle is rolling out to everyone globally today, giving users the option to restrict individual tweets to a select audience. This new Twitter feature could finally let you retire your secret depression account — provided you’re careful about selecting your Twitter Circle when writing your sad tweets.
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