According to proprietary data prepared for ADWEEK by the research firm NewtonX, most organizations report little to no AI-driven headcount reduction. At the same time, a majority of marketers say their day-to-day responsibilities have already shifted, with expectations rising around speed, complexity, and output.
https://www.adweek.com/brand-marketing/ai-making-marketing-jobs-harder/
Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers Conference in March, promising to let developers generate full casual games from a simple text prompt.
https://www.creativebloq.com/3d/video-game-design/unity-ai-will-let-you-build-entire-games-with-just-words
With the new tool, you can adjust the site’s layout, its style, or other patterns by issuing commands to the AI assistant, and then see the changes reflected on the site as you work. These instructions don’t have to be precisely tailored prompts, either, the company notes. Instead, you can use more general language, like “make this section feel more modern or spacious,” “change my site’s colors to be brighter and bolder,” or “give me more font options that feel clean and professional.”
https://techcrunch.com/2026/02/17/wordpress-com-adds-an-ai-assistant-that-can-edit-adjust-styles-create-images-and-more/?utm_source=dlvr.it&utm_medium=mastodon
Figma is partnering with Anthropic and launching a feature called “Code to Canvas” that converts code generated in artificial intelligence tools like Claude Code into fully editable designs inside Figma. The move reflects a broader bet that agentic coding tools like Claude Code haven’t eliminated the need for design, and made it more essential. But the risk is that Figma is building a better on-ramp to a highway it no longer controls.
https://www.cnbc.com/2026/02/17/figma-anthropic-ai-code-designs.html
If you want a glimpse at how far AI video generation has come since 2023, look no further than the "Will Smith eating spaghetti" test, which has basically become the Hello World of generative AI.
https://mashable.com/article/ai-will-smith-eating-spaghetti-in-2026
Last year’s Super Bowl featured a Google Gemini ad that fumbled a Gouda cheese stat, and this year’s game is already slated to include an ad for Anthropic’s AI platform that takes jabs at its competitors, namely OpenAI. AI-generated ads could make an appearance, too.
https://www.theverge.com/entertainment/874504/super-bowl-lx-ads-big-game
On first glance, you'd be forgiven for thinking Moltbook is just a knock-off of the hugely popular social network Reddit. But this new social network has one big difference – Moltbook is meant for AI, not humans. We mere homo sapiens are "welcome to observe" Moltbook's goings on, the company says, but we can't post anything.
https://www.bbc.com/news/articles/c62n410w5yno