According to proprietary data prepared for ADWEEK by the research firm NewtonX, most organizations report little to no AI-driven headcount reduction. At the same time, a majority of marketers say their day-to-day responsibilities have already shifted, with expectations rising around speed, complexity, and output.
https://www.adweek.com/brand-marketing/ai-making-marketing-jobs-harder/
After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. Co-produced by creative agency Deutsch, the Dr Pepper Baby ad features glossy product shots of the beverage alongside Romeo's iconic vocals (with a little more musical production than the original viral video). Tasteful, playful and oh so catchy, the ad is a perfect example of how brands can leverage virality without bordering into the realms of cringe.
https://www.creativebloq.com/design/advertising/dr-peppers-new-ad-just-won-the-internet
From Cracker Barrel’s logo miss to Starbucks attempted turnaround, Mini MBA founder Mark Ritson breaks down his annual top 10 Marketing Moments of 2025.
https://www.adweek.com/brand-marketing/mark-ritsons-top-10-marketing-moments-of-2025/
Everyone knows traditional search is dying. No one quite knows what comes next. But the rise of AI search comes with a brutal cost for traditional websites. According to the same Pew research, searches with AI Overviews result in dramatically fewer clicks to other websites. When Google shows an AI summary, users click through to other sites just 8% of the time, compared to 15% for searches without AI answers, which represents a nearly 50% drop. Even worse, only 1% of AI Overviews generate clicks to the sources they cite. What's emerging from the chaos is a discipline marketers are calling GEO (Generative Engine Optimization) or AIO (Artificial Intelligence Optimization), essentially SEO for the AI era. But unlike traditional search optimization, which followed somewhat predictable patterns, AI optimization feels more like reading tea leaves.
https://qz.com/internet-future-google-search-ai
In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1
Back in May 2024, Google announced that YouTube would be getting some new ad formats on TVs, including a format that would place ads on screen whenever the video was left paused. There was no timeline given for when this format would start rolling out, but it appears to be showing up for some users now.
https://9to5google.com/2024/09/11/youtube-pause-ad-tv-update/