Tech News – Page 40 – by Arlin Schaffel

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Both developments have begun to eat away at the clicks and website traffic that marketers have earned over time by spending millions of dollars on search engine optimization, or SEO. They have also created a wave of businesses claiming to specialize in new industry acronyms such as generative engine optimization (GEO), answer engine optimization (AEO) and, of course, artificial intelligence optimization (AIO).
https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?mod=tech_feat1_ai_pos1

The Overwatch developer team has unionized

“After a long history of layoffs, crunch, and subpar working conditions in the global video game industry, my coworkers and I are thrilled to be joining the broader union effort to organize our industry for the better, which has been long overdue,” organizing committee member Foster Elmendorf said in the CWA’s statement.
https://www.theverge.com/news/664873/overwatch-union-microsoft-activision-blizzard

Figma releases new AI-powered tools for creating sites, app prototypes, and marketing assets

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets in bulk, and a new drawing tool. With this launch, the company is taking on other creative solutions such as Canva and Adobe, along with AI-powered website and prototype creators such as WordPress, Wix, Hostinger, and Replit.
https://techcrunch.com/2025/05/07/figma-releases-new-ai-powered-tools-for-creating-sites-app-prototypes-and-marketing-assets/

Epic Games Setting Up Webshops for iOS Developers to Offer Users Out-of-App Purchases

Epic Games today announced plans for ‌Epic Games‌ Store Webshops, a feature that will allow developers to launch digital storefronts that are hosted by the ‌Epic Games‌ Store. With Apple's mandated App Store rule changes in the United States, developers will soon be able to direct customers to web shops to make out-of-app purchases, bypassing the in-app purchase flow.
https://www.macrumors.com/2025/05/01/epic-games-webshops-ios-developers/

Millions of Apple Airplay-enabled devices can be hacked via Wi-Fi

Apple’s AirPlay feature enables iPhones and MacBooks to seamlessly play music or show photos and videos on other Apple devices or third-party speakers and TVs that integrate the protocol. Now newly uncovered security flaws in AirPlay mean that those same wireless connections could allow hackers to move within a network just as easily, spreading malicious code from one infected device to another. Apple products are known for regularly receiving fixes, but given how rarely some smart-home devices are patched, it’s likely that these wirelessly enabled footholds for malware, across many of the hundreds of models of AirPlay-enabled devices, will persist for years to come.
https://arstechnica.com/security/2025/04/millions-of-apple-airplay-enabled-devices-can-be-hacked-via-wi-fi/

PSA: Google Ending Support for Early Gen Nest Learning Thermostats

This means users will no longer be able to control these models remotely from their phone or via Google Assistant, but they’ll still be able to adjust the temperature and modify schedules directly on the thermostat itself.
https://www.pcmag.com/news/psa-google-ends-support-for-early-gen-nest-learning-thermostats

This 1987 Prediction of What Technology Would Be Like Today Will Make You Gasp and Wheeze

More than three decades ago, the BBC envisioned what today's consumer technology would look like — and their predictions were somehow both astonishingly accurate and hilariously misfired.
https://futurism.com/future-tech-prediction-1987